My current position at UCLA Recreation is marketing to all of campus, including students, faculty and staff. I have been marketing to staff on campus for the past 20 years. My goals are always to stay ahead of the curve and use the best technologies and strategies to promote and market. Currently, UCLA Recreation has been successful with our “social media” and new technology marketing strategy plans. We were one of the first Recreation departments in the country to create and post our on podcast on iTunes. We have created almost 200 videos for UCLA Recreation, ranging from exercises, instructional, and educational videos. We also were an early part of UCLA on YouTube. We have established Facebook accounts and Twitter accounts. We also use a e‐mail Marketing campaign software, which helps us communicate directly to staff. We also won an award in “Excellence in Email Marketing” for 2009. All of this have helped increase our “branding” and the knowledge of UCLA Recreation to campus. I also promote and coordinated large events on campus and am very experience in Event Planning. At UCLA Recreation, we also have Learn at Lunch’s, so we have already established a marketing plan for this type of event. I have been on campus for most of my life and know it extremely well. I am currently on the ASUCLA Communications Board as the Administrator Representative, giving me a leadership position that works directly with students and administration. All of these skills, experience and knowledge of campus will assist me in the position of Strategic Communications.

I have been on the peripheral of the Staff Assembly Board for the past three years, due to my supervisor’s involvement and her recent and successful term as President of Staff Assembly. During this time, I have watched and participated in many wonderful Staff Assembly events, and I feel this is the time for me to “officially” get involved and assist Staff Assembly with the implementation of their mission statement.

As the Vice President of Strategic Communication, I will continue the excellent work already done for Staff Assembly. I’ll continue to improve all aspects of strategic communications throughout campus; including marketing; advertising/promotions; media relations; print, website, social media strategies, video, live broadcast, and email marketing. Also, since many staff work with students, I would extend these strategies to communicate to them, creating a dialogue to increase their knowledge of Staff Assembly.