During my 10+ years of design, video and photography experience I have worked with a diverse set of clients on an even more diverse set of projects. After college, where I was involved in leadership for a number of longstanding student organizations similar in structure to Staff Assembly, I spent a few years freelancing. I worked on videos for Coachella, did photography for XXI Forever, created marketing for Bud Light and designed destination pages for Netflix. The most fulfilling work though, was for non-profits. I created brands for foster youth advocacy groups, websites for political causes, and artwork for documentaries on LGBT discrimination. It was during this period of short contract jobs that I spent two weeks working with UCLA Alumni. The team here immediately made me feel at home, and when they asked me back for another short contract and then offered me the senior designer position, I settled into full-time work for UCLA. In my time here, I have worked on 20+ internal rebrands and a countless number of campaigns. I have spearheaded explorations into UCLA Alumni’s specific voice and positioning in the market, I have encouraged our team to work smarter not harder, emphasizing templates and trainings, and am currently overseeing the development of major changes to the UCLA Alumni website and a first-of-its-kind online Alumni Day project. 

One of the greatest things about UCLA is our diversity. I have benefited from, and grown through, working with the amazing staff at UCLA Alumni, but as everyone knows, it’s easy to become siloed in your department. I have always been interested in expanding my understanding, connection, and commitment to UCLA. In the last year I have been able to interact with more employees outside of UCLA Alumni through information sharing meetings and individual outreach. Joining Staff Assembly would be an ideal way to further expand my understanding of the UCLA family and an opportunity to make a broad impact through collaboration. Creative production is what I do. I am confident I can complete the work and build on the design foundations of past Staff Assembly communications. What I am most excited about, however, is working with a diverse cross-section of UCLA employees to make an impact on our workplace that stretches beyond the walls of the James West Alumni Center.

As Vice President, Creative Productions, my goals are:

UCLA is one of the world leaders in higher education branding and design. I would like to give Staff Assembly a cohesive brand that reflects our university’s standing as a design powerhouse. When an employee receives a communication from, or attends an event organized by Staff Assembly, it should be immediately apparent that Staff Assembly was involved. I would like to create one, effective, flexible, and robust brand. A stronger brand identity would help employees recognize the work being done by Staff Assembly and connect more strongly with the organization.